Afternoon Drive with John Maytham

South African consumers spend 31 full days of their lives listening to on-hold music #StopHoldMusic

Guest: Ernest North is the Naked Insurance Co-founder and joins John to discuss why they with #StopHoldMusic they set out to create a more fun tongue in cheek campaign. The campaign aims to empathise with South African consumers who are frustrated with companies and industries that aren't keeping up with their digital lifestyles.

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