Afternoon Drive with John Maytham
South African consumers spend 31 full days of their lives listening to on-hold music #StopHoldMusic
Guest: Ernest North is the Naked Insurance Co-founder and joins John to discuss why they with #StopHoldMusic they set out to create a more fun tongue in cheek campaign. The campaign aims to empathise with South African consumers who are frustrated with companies and industries that aren't keeping up with their digital lifestyles.
