Business Unusual

Toy fads are getting bigger but not lasting as long

The speed and reach of global media including social media and the impact of influencers can make a gadget global in a very short space of time. Add the power of Chinese manufacturing and ease and speed it can be shipped and some toy cycles can be created in just a few days.  But too much exposure can make a must have toy, yesterday's news just as fast. image credit: Unsplash

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